PORTFOLIO
Here's what to expect when hiring me...
Strategic Content Development
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Web copywriting, blogging, email campaigns, press releases, media pitches under AP Style guidelines
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Conceptualized and produced short- and long-form videos, oversaw series development and execution
Photography & Video Production
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Experience operating mirrorless and DSLR camera systems, including the Sony A7 IV and Canon EOS cameras
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Proficient with video production equipment, including the DJI RS 3 Gimbal, GoPro cameras, and RODE microphones for both short- and long-form video production
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Strong understanding of photography and videography fundamentals, including the exposure triangle (ISO, shutter speed, and aperture)
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Experience shooting with both prime (fixed) and zoom lenses to achieve creative and storytelling objectives
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Capture high-quality photo and video content for social media, marketing campaigns, events, and brand storytelling
Creative & Design Tools
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Adobe Creative Cloud Suite (Premiere Pro, Photoshop, Illustrator, InDesign, Lightroom)
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Video editing tools: iMovie, Premiere Pro
Social Media & Digital Platforms
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Organic social content creation: Instagram, TikTok, YouTube, Facebook, Twitter, Snapchat
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Management experience supporting LinkedIn channel growth to 2K+ and building a new 1.5K+ Instagram audience in under a year.
Collaborative Leadership & Project Management
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Launched Baylor’s first student-managed marketing team, mentoring three students to deliver campaign excellence
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Organized and led the “Gen Z Social Media Career Panel” for 100+ students, fostering professional development connections.
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Represented Baylor at national communications conferences (e.g., CASE Social Media Conference in New Orleans, Social Media Marketing World in California), gaining fresh industry insights)
Technical & Productivity Tools
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Advanced proficiency in Google Workspace and Microsoft Office (Word, PowerPoint, Excel)
ANALYTICS AND PERFORMANCE
Over the course of my career in higher education and non-profit marketing, I've developed data-driven social media strategies that consistently increase audience growth, engagement, and video performance across multiple institutions. By combining platform analytics with audience insights, I've created content that not only tells compelling stories but also delivers measurable results.
At Baylor University's College of Arts & Sciences, I built and launched the college's Instagram, YouTube, and Threads accounts while overseeing six social media platforms. Since August 2023, organic growth strategies have resulted in more than 4,500 new Instagram followers, 4,200 LinkedIn followers, 1,200 Facebook followers, 1,200 X followers, nearly 1,000 Threads followers, and continued YouTube growth. My original video series, including LIVE! on the Line, Research Roundup, Cart Chronicles, and Degree of Interest, have generated well over 100,000 combined video views.
Previously, at UNC Campus Recreation, I helped grow the department's Instagram audience by 4,500 followers while contributing to a video-first content strategy that surpassed 1 million TikTok views. My short-form video content generated more than 90,000 views across TikTok and Instagram Reels in 2022 alone, while recurring series such as The Huddle, Mic'd Up, and The Rec Check consistently increased engagement with students.
At Morehead Planetarium & Science Center, I continued leveraging analytics to optimize content performance, contributing to growth of 817 Instagram followers and 1,702 Facebook followers within a year. My Instagram Reels accumulated nearly 50,000 views, with several videos reaching thousands of viewers through educational storytelling and event coverage.
Across every organization I've served, analytics have guided my creative process...from identifying audience trends and optimizing posting strategies to measuring campaign success and refining future content. My approach balances storytelling with measurable performance, ensuring every piece of content supports broader marketing and communications goals.
Setting The Foundation [College coursework
2018-2022 @ UNC-Chapel Hill]
*MEJO is UNC class code for Journalism and Media classes*
MEJO 332: Public Relations Writing- Represented a Chapel Hill based client (KidSCope) as part of the APPLES service learning component at the UNC Hussman School of Journalism and Media. Provided services for our client such as creating social media posts, conducted a communication audit, made pitches to local news outlets, drafted press releases, etc.
Helped create an event for the organization: "Take Your Parent to the Playground Day"; made a proposal, powerpoint presentation, social media materials, and business and community outreach.
MEJO 376: Sports Marketing and Advertising- Designed a hypothetical logo for an NBA team ("Virginia Vortex"). Worked in a group project for a hypothetical event, “Arena: Clash for Cash,” for Arena Football. Created a conceptual print advertisement, event logo, fashion merchandising idea, an advertising theme, ideas to help leverage a title sponsor for the event. In the course, we evaluated the impact of athletes and their role in society, the role of television, sponsorships/promotions, and the economics of major sports leagues.
MEJO 121- Introduction to Digital Storytelling- Used Adobe Premiere Pro to create various projects; learned the nuances of video interviewing (A-roll, B-roll, sound effects, interview etiquette, etc) using Filmic Pro app w/ tripod, lav mic, and iPhone camera; created a personal website using Wordpress; learned how program basic HTML coding using “Atom” software.
MEJO 137- Principles of Advertising and Public Relations- Learned about the basics of Ad/PR; topics included evaluating publics, the digital marketing mix (paid, owned, earn), consumer insights, CSR, and crisis communications.
MEJO 531- Case Studies in Public Relations- Consisted of evaluating famous (or infamous) public relations campaigns and/or crisis situations in a discussion-based class; topics included community and media relations, CSR, crisis communications, activism; financial, consumer, and investor management; did a weekly write-ups on public relations “Cases in the News” w/ our insights on companies, individuals, etc.
Link to first case study (Houston Astros)
Link to second case study (Xbox 360)
MEJO 379- Advertising and Public Relations Research- Worked on a semester-long group project; conducted a split-run experiment, focus group, in-depth interviews, secondary research, and a semiotic content analysis; used UNC qualtrics survey tool to conduct research on our topic of “food delivery apps.”
MEJO 424- Media Management and Policy- Learned about the various styles of media management, what makes a great/poor manager; evaluated our style using the MBTI scale; final research paper on the future of legacy media businesses; wrote about Disney and their direct-to-consumer efforts.
Link to research paper (Disney and DTC)
MEJO 153- Writing and Reporting- Writing-intensive class that helped students refine their skills on writing news stories, press releases, interviewing, gathering facts, editing, and proofreading.
MEJO 141- Media Ethics- Evaluated the decision-making process that media professionals have to make on a daily basis; topics included objectivity, biases, loyalty, “quote altering,” and privacy.
MEJO 245- Sports and the Media- Discussion-based class featuring guest speakers from the sports industry; featured Roy Williams and Heather O’Reilly.
MEJO 101- The Media Revolution: From Gutenberg to Zuckerberg and Beyond- Entry-level media and journalism class that introduced the history of the media.
MEJO 341- Media Law (Ad/PR focus)- Learned about various law topics that are applicable to advertising and public relations; included discussions and material about commercial speech, corporate speech, libel, privacy, regulated commercial communications, federal regulation of electronic and new media.
MEJO 476- Ethical Issues and Sports Communication- Designed a campaign idea for the United States Anti-Doping Agency; presentation critiqued by Travis Tygart, CEO of USADA; click for link to USADA proposal.
MEJO 182- Introduction to Graphic Design- Learned the basics of Adobe Illustrator, InDesign, and Photoshop throughout the semester.
MEJO 475- Concepts of Marketing- Discussed topics including brand strategy, product development strategies, pricing strategies, supply chains, buyer behavior, segmentation, positioning and more; created a marketing brief for J.M. Smucker Co.
MEJO 377- Sports Communications- Presented to COO of the Orange Bowl, Ana Hernandez-Ochoa for a creative campaign highlighting ways that the Orange Bowl in Miami can improve the game-day environment.
MEJO 634- Public Relations Campaigns (capstone)- Worked in groups with the NBA to produce and present a creative campaign for the jr.NBA; conducted research (focus groups and surveys) and studied correct PR techniques.
Graphic Design examples
NFL Updates Express (2012-2025)
