*MEJO is UNC class code for Journalism and Media classes*

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MEJO 332: Public Relations Writing- Represented a Chapel Hill based client (KidSCope) as part of the APPLES service learning component at the UNC Hussman School of Journalism and Media. Provided services for our client such as creating social media posts, conducted a communication audit, made pitches to local news outlets, drafted press releases, etc.

 

Helped create an event for the organization: "Take Your Parent to the Playground Day"; made a proposal, powerpoint presentation, social media materials, and business and community outreach.

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MEJO 376: Sports Marketing and Advertising- Designed a hypothetical logo for an NBA team ("Virginia Vortex"). Worked in a group project for a hypothetical event, “Arena: Clash for Cash,” for Arena Football. Created a conceptual print advertisement, event logo, fashion merchandising idea, an advertising theme, ideas to help leverage a title sponsor for the event. In the course, we evaluated the impact of athletes and their role in society, the role of television, sponsorships/promotions, and the economics of major sports leagues.

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MEJO 121- Introduction to Digital Storytelling- Used Adobe Premiere Pro to create various projects; learned the nuances of video interviewing (A-roll, B-roll, sound effects, interview etiquette, etc) using Filmic Pro app w/ tripod, lav mic, and iPhone camera; created a personal website using Wordpress; learned how program basic HTML coding using “Atom” software.

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MEJO 137- Principles of Advertising and Public Relations- Learned about the basics of Ad/PR; topics included evaluating publics, the digital marketing mix (paid, owned, earn), consumer insights, CSR, and crisis communications.

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MEJO 531- Case Studies in Public Relations- Consisted of evaluating famous (or infamous) public relations campaigns and/or crisis situations in a discussion-based class; topics included community and media relations, CSR, crisis communications, activism; financial, consumer, and investor management; did a weekly write-ups on public relations “Cases in the News” w/ our insights on companies, individuals, etc.

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Link to first case study (Houston Astros)

Link to second case study (Xbox 360)

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MEJO 379- Advertising and Public Relations Research- Worked on a semester-long group project; conducted a split-run experiment, focus group, in-depth interviews, secondary research, and a semiotic content analysis; used UNC qualtrics survey tool to conduct research on our topic of “food delivery apps.”

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MEJO 424- Media Management and Policy- Learned about the various styles of media management, what makes a great/poor manager; evaluated our style using the MBTI scale; final research paper on the future of legacy media businesses; wrote about Disney and their direct-to-consumer efforts. 

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Link to research paper (Disney and DTC)

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MEJO 153- Writing and Reporting- Writing-intensive class that helped students refine their skills on writing news stories, press releases, interviewing, gathering facts, editing, and proofreading.

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MEJO 141- Media Ethics- Evaluated the decision-making process that media professionals have to make on a daily basis; topics included objectivity, biases, loyalty, “quote altering,” and privacy.

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MEJO 245- Sports and the Media- Discussion-based class featuring guest speakers from the sports industry; featured Roy Williams and Heather O’Reilly.

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MEJO 101- The Media Revolution: From Gutenberg to Zuckerberg and Beyond- Entry-level media and journalism class that introduced the history of the media.

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MEJO 341- Media Law (Ad/PR focus)- Learned about various law topics that are applicable to advertising and public relations; included discussions and material about commercial speech, corporate speech, libel, privacy, regulated commercial communications, federal regulation of electronic and new media.

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MEJO 476- Ethical Issues and Sports Communication- Designed a campaign idea for the United States Anti-Doping Agency; presentation critiqued by Travis Tygart, CEO of USADA; click for link to USADA proposal.

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MEJO 182- Introduction to Graphic Design- Learned the basics of Adobe Illustrator, InDesign, and Photoshop throughout the semester.

 

MEJO 475- Concepts of Marketing- Discussed topics including brand strategy, product development strategies, pricing strategies, supply chains, buyer behavior, segmentation, positioning and more; created a marketing brief for J.M. Smucker Co.

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MEJO 377- Sports Communications- Presented to COO of the Orange Bowl, Ana Hernandez-Ochoa for a creative campaign highlighting ways that the Orange Bowl in Miami can improve the game-day environment. 

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MEJO 634- Public Relations Campaigns (capstone)- Worked in groups with the NBA to produce and present a creative campaign for the jr.NBA; conducted research (focus groups and surveys) and studied correct PR techniques.

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